Is it Required?
Yes, simply having a great website with most popular products and services is not all that can trigger your business. In this world of millennial customers, you need to think of making your presence felt in this ocean of companies offering similar services and products. How your company would be visible when searched by any buyer? This is where search engine optimization technique comes into play. It is the process of improving the visibility of your website / business in online world using organic means. Thus it drives better traffic and subsequently improved ROI.